I have been excited about this module since our induction day as we get to look into subjects that we choose,
My chosen topic is:
What method or combination of marketing methods is most successful
in raising the profile of a new performer?
My ideas of how to do this are as follows:
- 1. A survey monkey to answer questions about how people like to hear about new musicians
- 2. Flyering on a day leading up to a gig and also on the night of the gig with flyers that offer the consumer a discount. The flyers for each day will be different so we can measure how many of each are handed in at the gig.
- 3. Try and get a blogger to review a new video through emails and letters and seeing if it works what conversations it starts and if it gains any new fans. (I may see if I can do a survey money for existing fans to see how they first became a fan)
- 4. I want to try the ‘tweet for a track’ website where people receive a free track download if they tween or post about it and see how effective this is.
- I will look at how much all the methods I try cost and see if it can be more cost effective or if putting money into promotion is the only way to do it.
At the moment I am working on my Literature Review and still a bit confused about how much evaluation still counts as evaluation and is not slipping into analysis! Hopefully once I have something I can show I will get feedback to help me get that straight in my head!
Hope everyone else is doing well with their projects so far!!!
