My SIG

I have been talking with my SIG group about what excites them about a new artist. From out discussions it has come to my attention that there is a chance a new artist will not even be noticed unless there is a physical presence of their branding in the run up to any gigs or events. To accommodate this I have decided I will need to employ promotional staff to flyer for my artist (Tom Savage) in the run ups to his gigs. I will also develop posters to be put up in key areas so that his brand becomes familiar to people in those areas. I need to do some research into the most ways of doing both of these things!