Qualitative and quantitative data.
I think for the purposes of this inquiry I will need to use both of these data collection methods. The measure of success of the marketing methods will be in numbers; how many tickets sold, page likes, followers, video views etc. This will all be found out by collecting quantitative data. To measure the reaction of the fans and public to the methods I will need to collect qualitative data. From the qualitative data I will be able to adjust my techniques and ideas to suit what the fans want.
Both data forms are equally important to my inquiry.
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